In January 2009 as Facebook ranked as the most used social network service based on the number of monthly active users, it is being eyed as an effective tool or as a good media and as a marketing strategy. In fact, Facebook Marketing is now a trend in transparent marketing and internet marketing. At present, Facebook has over 600 million users which is a large playing field for marketing industries.
The source of Facebook’s revenue is primarily from advertising. Do you know what company is Facebook’s exclusive partner? It’s Microsoft. It’s one of the reasons why one can make use of Facebook as a Marketing media.
With Facebook, consumers are in the advantage as the sellers cannot lie to them. Facebook as a channel, they can understand exactly and inquire from the source about the things or items being sold and other things they expect from the subject. Otherwise, consumers may just ignore it. Part of Facebook machinery is the Facebook Beacon. This is an advertisement system that sends data from their websites to Facebook. Exciting isn’t it? So through sharing, one Facebook user is actually allowing other websites to advertise them by passing one message or page from one friend to another.
By this kind of marketing style, it allows brands to connect with their target market through Facebook. At first most of signature brands and other industries believe that social networking would slow-down their market but now, Facebook has become a more effective way of advertisement and seriously, a more effective inter-action of seller and client.
In virtual world and social media network, brands allow themselves to invade a larger market. People who browse the web are susceptible in seeing the ads, thus are more accessible and inexpensive in the sense that they do not have to pay air-time for television advertisements. Facebook marketing is actually a good way for earning goodwill, trust and loyalty.
So what you must do is to create an advertisement page to reach clients and create a better field for customers. You can have creative online advertisements, discounts, and other promos to reach consumers immediately through the web. In this case, consumers will tend to prefer your brand to other brands. This is an advantage that only those who are connected with Facebook marketing would enjoy, thus it is suggested that you maximize you networking media presence and strategies.
And at the time you have created your page and ad; you must use your creativity and post a lot of information about your product. You must also devote time since Facebook is a social networking system. Through Facebook, you can avail of the following marketing strategies: (1) have a page as paid advertisement; (2) Make a fan-page or group, where you can build your own community of customers or product – users; and (3) Post your events and activities.
Give Facebook Marketing a try and you might find it more effective than the stereotype form of inviting and convincing people to try your product or switch from their old ones into your product. Use technology to your advantage and reach the world through Facebook Marketing.
