In January 2009 as Facebook ranked as the most used social network service based on the number of monthly active users, it is being eyed as an effective tool or as a good media and as a marketing strategy. In fact, Facebook Marketing is now a trend in transparent marketing and internet marketing. At present, Facebook has over 600 million users which is a large playing field for marketing industries.

The source of Facebook’s revenue is primarily from advertising. Do you know what company is Facebook’s exclusive partner? It’s Microsoft. It’s one of the reasons why one can make use of Facebook as a Marketing media.

With Facebook, consumers are in the advantage as the sellers cannot lie to them. Facebook as a channel, they can understand exactly and inquire from the source about the things or items being sold and other things they expect from the subject. Otherwise, consumers may just ignore it. Part of Facebook machinery is the Facebook Beacon. This is an advertisement system that sends data from their websites to Facebook. Exciting isn’t it? So through sharing, one Facebook user is actually allowing other websites to advertise them by passing one message or page from one friend to another.

By this kind of marketing style, it allows brands to connect with their target market through Facebook. At first most of signature brands and other industries believe that social networking would slow-down their market but now, Facebook has become a more effective way of advertisement and seriously, a more effective inter-action of seller and client.

In virtual world and social media network, brands allow themselves to invade a larger market. People who browse the web are susceptible in seeing the ads, thus are more accessible and inexpensive in the sense that they do not have … Read More

Social networking may be described as the system of increasing the business and social acquaintances’ number by means of generating more contacts through different people. At the same time that this system has continued for just about the same time civilizations have developed, the unsurpassed possibilities of a global computing system to further such associations is just now being wholly established and taken advantage of. This is accomplished by means of Web-based groups set up for that function. Any number of people around the world can have communication or connection through intermediaries.

Social networking generates interrelated online community groups or social/personal networks. These facilitate for individuals to make connections that may be advantageous for them to become aware of, but that they will not be possibly have encountered without it. Generally, the way it is working for now is that you will have to sign up first to become part of the community site. You also have to make a number of invitations for other people to sign up as well. The individuals who had been invited and signed up or joined the community site also will invite the listings in their contacts to join. Sequentially, their contacts will also make invitations for their contacts to join and the system goes on in a continuous pattern for every person who accepts the invitation.

Supposedly, any person can make contact by means of one other person they are connected with, to any of the personalities that that same individual is connected with, and so on. If appropriately utilized, social media as part of the social networking exercise can be a very useful tool to support a business to obtain unexploited likely clienteles and maintain connection with existing ones.

However, there a number of issues that have to be familiarized … Read More