Why Social Networking for Business Should Not Be Automated
Every piece of a business system can be automated. However, with automation comes the possibility of computer generated errors, and this problem becomes even worse when the automation has to do with content driven material such as social networking. If there is a piece of communication that should not be managed by computers, it is the social media component of a business’s advertising strategy.
Newsletters are commonly one of the most automated pieces of social networking. These newsletters are great for generating top of the mind awareness that every business needs to generate revenue. However, when these tools make mistakes, they are usually grievous errors. For example, there are many systems that will allow a business owner to insert the first name of a prospect dynamically using code. There are times when this code is accidentally changed and the code itself is shown. There is nothing more challenging … Read More