Lessons Learned from Years with Companies
E-Commerce Guide to Help SMBs this Black Friday 2016
For most of the SMBs, the Black Friday Weekend is a difficult sales holiday because of the challenge of competing against the larger e-commerce players. Since the SMBs are not able to sustain the huge price cuts and deals, they are not able to compete fairly with the larger companies. However, this is not a reason as to why an SMB should not participate in the Black Friday Weekend. All the SMB has to strive for is being unique in the crowd using some creative strategies. There are strategies that you can use to help you achieve increased traffic during this weekend.
The first thing you need to do is optimize the email strategy. At the moment, email marketing is the surest way for lead generation and one of the most effective marketing tools. Until the sales begin, you should be … Read More