E-Commerce Shipping Solutions 2017: Your Ultimate Guide to Achieving Shipping Profitability In order to achieve success in e-commerce or online business, you need to prioritize having an effective and efficient shipping strategy. Having an excellent shipping service makes you different from other online sellers or online shopping platforms. There should be an implementation of proper coordination and participation of multiple teams including your shipping and fulfillment team, marketing team, website design and development team and your customer service team to ensure be able to design, plan and carry out a successful shipping strategy. In the pipeline of your organization, everyone should be involved and aware of your shipping strategy, disseminating information to customers and proper implementation of effective shipping solutions for your e-commerce business. First, you need to assemble a dedicated team for specific functions in achieving your shipping goals, basing on your customers’ needs and expectations, while maintaining your margins. Proper communication wit your marketing team is very important so you can formulate and implement shipping options and promotions such as flat rate or free shipping in order to increase visitors to your website or increase order value. It is crucial for your web design and development team to make sure that you have a reliable website showing our current shipping options, promotions and other forms of notification to eligible customers. No matter what shipping option your customers choose, it is the duty of your shipment and fulfillment team to ensure that customer orders are picked, properly packed and shipped on time. It is essential that your customer support team must be knowledgeable and highly-skilled to answer customer questions appropriately basing on your current shipping options and promotions. After assembling your team, the next step is defining your shipping goals through increasing average order value, increasing your conversions, expanding market or target audience, decreasing cost, and improving operational efficiency. If your goal is to reach new customers or new areas where your products cannot previously reach, you can formulate and offer other shipping options such as an in-store pickup or local delivery. Your shipping solution should also involve contacting trusted and reputable carriers to find out their rates and consider shipping destinations, shipping options and the product size, weight and dimensions. The different types of shipping options you can discuss with your dedicated teams are a free in-store pickup, LT freight carriers, same-day delivery, next-day delivery and free shipping.
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