E-Commerce Guide to Help SMBs this Black Friday 2016
For most of the SMBs, the Black Friday Weekend is a difficult sales holiday because of the challenge of competing against the larger e-commerce players. Since the SMBs are not able to sustain the huge price cuts and deals, they are not able to compete fairly with the larger companies. However, this is not a reason as to why an SMB should not participate in the Black Friday Weekend. All the SMB has to strive for is being unique in the crowd using some creative strategies. There are strategies that you can use to help you achieve increased traffic during this weekend.
The first thing you need to do is optimize the email strategy. At the moment, email marketing is the surest way for lead generation and one of the most effective marketing tools. Until the sales begin, you should be sending out emails helping the customers count down to the weekend. If you are able to personalize these emails, the better it will be for you. There is targeted email marketing that ensures the personalization of emails. For you to get useful information that you are going to use to personalize the emails, you must observe the purchase history of the customers as well as their behavior.
The other strategy you could use is spreading the sales over a longer period of time. This is because you will be creating excitement and customer awareness at the same time and this will benefit the SMB at the end of the day. If the sales are not spread, the SMB will likely be overwhelmed with sudden orders. Selling through online marketplaces is another strategy that you could implement this Black Friday Weekend. These online marketplaces own a huge percentage of the retail market and they experience high levels of sales as well as traffic. Once you start selling on these platforms, you will earn more trust and credibility from your customers especially if you are a less known SMB.
There is no need of being worked up over the size of the SMB as it grows. Larger companies offer mass production and most of the customers are shying away from this. This is why you should be proud of the small size because customers are now more interested in the niche items and exclusive products. All types of devices should be accommodated on the site. It is worth noting that the customer is first going to research the product before buying it and this should be catered for. From the product images to the checkout, the site should be more responsive. For the SMB to stay competitive, it is advisable that you focus on m-commerce as it takes center stage this Black Friday Weekend.
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