In January 2009 as Facebook ranked as the most used social network service based on the number of monthly active users, it is being eyed as an effective tool or as a good media and as a marketing strategy. In fact, Facebook Marketing is now a trend in transparent marketing and internet marketing. At present, Facebook has over 600 million users which is a large playing field for marketing industries.

The source of Facebook’s revenue is primarily from advertising. Do you know what company is Facebook’s exclusive partner? It’s Microsoft. It’s one of the reasons why one can make use of Facebook as a Marketing media.

With Facebook, consumers are in the advantage as the sellers cannot lie to them. Facebook as a channel, they can understand exactly and inquire from the source about the things or items being sold and other things they expect from the subject. Otherwise, consumers may just ignore it. Part of Facebook machinery is the Facebook Beacon. This is an advertisement system that sends data from their websites to Facebook. Exciting isn’t it? So through sharing, one Facebook user is actually allowing other websites to advertise them by passing one message or page from one friend to another.

By this kind of marketing style, it allows brands to connect with their target market through Facebook. At first most of signature brands and other industries believe that social networking would slow-down their market but now, Facebook has become a more effective way of advertisement and seriously, a more effective inter-action of seller and client.

In virtual world and social media network, brands allow themselves to invade a larger market. People who browse the web are susceptible in seeing the ads, thus are more accessible and inexpensive in the sense that they do not have … Read More